The Belgian Monarchy Site

As Art Director at blueYou, I was entrusted with leading the complete rebranding of the official website of the Belgian Monarchy. This high-profile project aimed to modernize the institution’s online presence while preserving its identity, heritage, and symbolic role within the Kingdom.

My mission was to redefine the visual language of the website through an approach that was both elegant and contemporary. The design was reimagined to offer intuitive navigation, improved accessibility across all devices (desktop, tablet, mobile), and a clear hierarchy of institutional, ceremonial, and news-related content.

Special attention was given to typography, color palette, and iconography to convey the dignity of the institution while ensuring a smooth and engaging user experience.

This project was a unique opportunity to bridge the formal requirements of an official framework with a modern visual vision — finding the right balance between tradition and modernity.